Why Discovery+ Won’t be Hurt as Late Arrival to the Streaming Wars
Discovery is finally getting on the streaming train, rolling out its own all-in-one service early next year. Are they too late? The non-fiction programming powerhouse is a late comer to the high-stakes streaming after years of opting to dip its toe in the water rather with smaller, niche services like Food Network Kitchen. That’s largely because Discovery, which specializes in non-fiction and unscripted programming, had been much more immune to the erosion of the cable TV bundle. Discovery CEO David Zaslav has taken a more hardline stance against the over-saturation of streaming bundles. But the cable TV bundle, partially driven by the pandemic, has bled customers at a rapid clip. So far this year, the top cable and satellite providers have lost 4.4 million customers, which is identical to the number who cut the cord during the first three quarters of 2019; those providers went on to lose a record 4.9 million customers last year. Also Read: 'The Mandalorian' Becomes First Disney+ Series to Crack Nielsen's Top 10 Streaming Programs When Discovery+ launches, it will be the ninth major streaming service and the sixth new one to hit the market within an 18-month span. The streaming wars claimed its first...
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