Why Gaming Has Become the Leader in Livestreaming Adoption

Livestreaming really began to take off when young people sitting in front of screens began playing video games online and streaming themselves to audiences around the world. YouTube, Twitch and Mixer are the three largest livestreaming video game platforms in the market. In 2018, more people watch streamed gaming content than they did HBO, Netflix, Hulu, and ESPN combined, according to Investopedia. “I watch people like you on Twitch and Mixer and I can’t believe people watch this, and not because I don’t see the utility in it,” Ross Gerber, CEO of media investment firm Gerber Kawasaki, said on Tuesday during TheWrap’s GamingGrill event focused on gaming and esports. Also Read: Video Game Fever: Gaming Revenue to Surpass TV in 2020, Study Says | Charts “But then it hit me one day. People actually play these games and they want to get better at playing these games,” Gerber continued. “People don’t really hang out the way I did when I was a kid. So when you think about the community that’s around video games, and really specific games, people want to interact with other people, and that’s what it is. And that’s why I see it as the new social...

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