Why this local Tex-Mex chain is ramping up franchising
Editor’s note: This story is available as a result of a content partnership between WFTV and the Orlando Business Journal.
Joe Christina plans to ramp up the presence of Tijuana Flats in Orlando, across Florida and the Southeast.
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The new CEO of Maitland-based Tijuana Flats Restaurants LLC recently announced plans to open 50 new franchised restaurants by 2025. He joined the company last fall, replacing Brian Wright, who in September became CEO of Addison, Texas-based gastrobar chain Bar Louie after heading up Tijuana Flats for nearly four years.
The planned expansion will include Florida, Georgia, Alabama, North Carolina, South Carolina and Tennessee, and Christina told Orlando Business Journal roughly half of the new locations will be in Florida, with Orlando playing a big role in that growth.
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