Why people collect Stanley cups and other limited editions
How many Stanley cups is too many? 65? 75? Experts tell Yahoo Finance why people buy into the limited-edition craze, along with why some can't seem to collect enough.
Video Transcript
MEG LUDEMANN: Is it possible to have too many Stanley cups? Guilty. The social media craze has made tumbler cups a billion industry, forcing some shoppers to camp out for limited edition releases, like this one. The Wall Street Journal even spoke to two TikTokers who collected 67 and 75 Stanleys, respectively, to match their outfits of the day, and potentially to capitalize on the limited edition cups.
Experts say people tend to buy things that make them feel good, and in this case, able to show off online. Plus, the fact that they're so hard to get also adds a natural driver to the craze. But the fear of missing out isn't limited to just Stanleys. You could spot similar behaviors with users online collecting Lululemon Align Leggings and Scuba Hoodies. Also guilty.
