Wildebeest Announces Partnership with Leading-edge Climate Tech Company, Cooler

·3 min read

As Cooler's exclusive travel industry partner, Wildebeest will support brands in growing and communicating their climate action initiatives

NEW YORK, Oct. 20, 2020 /PRNewswire/ -- Today, digital strategy and brand marketing agency Wildebeest announced an exclusive marketing partnership with Cooler, a climate technology company offering innovative solutions for carbon measurement and neutralization. As climate change continues to impact communities around the world, Wildebeest will bring Cooler's API-driven technology to the North America travel and tourism industry, as companies re-focus their efforts to reduce emissions. Cooler's solution instantly calculates and neutralizes the carbon footprint of any product or service — making it easy for companies to achieve their climate commitments and provide transparent impact reports to their customers and stakeholders.

For decades, the travel industry has grappled with their role in contributing to an increasingly warming planet, which goes beyond just airline CO2 emissions. Many travel brands currently offer traditional carbon offset programs that, according to experts, show mixed results. Cooler takes a different approach, in offering neutralization of carbon emissions by buying permits away from polluters in tightly-regulated pollution markets in over a dozen U.S. states.

Despite the pandemic's impact on the global tourism industry, many companies have recently re-focused their climate policies during a time of multiple natural disasters and with an eye on cleaner air and water as a result of decreasing movement of people.

Tom Buckley, Chief Commercial Officer at Wildebeest says, "Today's travel consumer often makes purchasing decisions based on a brand's environmental impact record. Wildebeest is excited to bring Cooler to our travel and transport clients who understand this dynamic, and wish to communicate their climate change initiatives in new and engaging ways."

Michel Gelobter, co-founder of Cooler and one of the world's leading sustainability and climate strategists adds, "We're excited to be partnering with Wildebeest as they help travel companies to tackle their climate change challenges head-on. While travel accounts for a significant percent of global carbon emissions, this also means there is massive opportunity for innovation through neutralization technology such as Cooler."

For more information, read the Wildebeest blog or contact Wildebeest: cooler@wildebeestagency.com

Wildebeest (https://wildebeestagency.com) is a digital strategy and brand marketing agency for travel, mobility, and technology clients. Wildebeest provides organic fundamentals that power scalable, sustainable growth through services such as Digital Marketing Strategy, Content Marketing, SEO, Digital PR, and Brand Strategy. Wildebeest is located in New York City.

Tom Buckley, Chief Commercial Officer
+1 212 380 8291

Cooler (www.cooler.dev) makes transactions carbon-neutral by purchasing emission permits that otherwise allow industrial polluters to exceed their mandated limits. This stops carbon emissions at their source, while improving the air we breathe and lowering healthcare costs. The permit payments are then reinvested in renewable energy development, driving new jobs and cleaner technology. Cooler is headquartered in San Francisco, CA.

Jon Dorn, Co-founder
+1 303 653 2368


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SOURCE Wildebeest Agency