Winter Storm Elliott? Blizzard? Bomb cyclone? What happened to calling it 'weather'?

WILL CHRISTMAS BE CANCELED?!?

IS THIS GOING TO BE A HOLIDAY SNOWMAGEDDON?

IS THERE A REASON I’M TYPING IN ALL-CAPS AND APPEAR EXHILARATED ABOUT A MASSIVE WINTER STORM POISED TO WREAK HAVOC ON HOLIDAY TRAVELERS ACROSS THE CENTRAL AND NORTHERN PLAINS, THE UPPER MIDWEST AND THE GREAT LAKES REGION?

Well, yes, I guess there is a reason. We here at the Institute for Catchy Extreme-Weather Terminology (ICEWeT) are just over-the-moon excited about this storm. It’s like an early Christmas present for us and for the cable and nightly news weather forecasters we serve.

All the best weather terms are produced in a lab

What, did you think your local meteorologist came up with “snowmageddon”? Puh-lease. We spent years developing that term in the ICEWeT Lexicon Laboratory, where a team of the world’s sharpest linguists and etymologists devote their lives to producing the best possible words to describe extreme weather events that often don’t turn out to be all that bad.

Pittsfield, Mass., on Dec. 16, 2022, as a winter storm descends over a large part of the country.
Pittsfield, Mass., on Dec. 16, 2022, as a winter storm descends over a large part of the country.

I assume you’ve heard of “snowpocalypse”? That was ours. It came out in the 2000s after getting hung up in peer review in the late 1990s. Great term. Definitely one of our best.

This winter storm gives us the gift of inspiration

And now, like an early Christmas present, we have a blizzard that could become a bomb cyclone (another one of our terms!), set to bring snow and wind and rain and all manner of thrilling things to towns and cities from coast to coast. Your holiday hassle is our muse!

So, without further adieu, I’d like to present the new terms we’ve worked up for the coming winter storm. While these terms are effective on their own, our weather-forecaster colleagues will undoubtedly jazz them up with dramatic music, spinning graphics and, if they’re properly trained, ample gravitas.

A winter storm's name matters, and it sure isn't gonna be 'Elliott'

Let’s start with the storm’s name. Some are calling it Winter Storm Elliott, but that is not an ICEWeT-sanctioned name. If we’re being honest, it’s a terrible name. Ten years from now, nobody’s going to be saying, “Remember that time Elliott ruined Christmas?” Anyone hearing that would think Christmas was ruined because someone’s dopey cousin Elliott had an allergic reaction to fruit cake and had to go to the ER.

The winter storm system brewing along an incoming Arctic front could create treacherous holiday travel conditions as federal forecasters expect the blizzard to slam much of the Midwest and Great Lakes late Dec. 21, 2022, through Christmas Eve.
The winter storm system brewing along an incoming Arctic front could create treacherous holiday travel conditions as federal forecasters expect the blizzard to slam much of the Midwest and Great Lakes late Dec. 21, 2022, through Christmas Eve.

No, the name we have chosen for this particular storm is: The Four Snowmen of the Blizzpocalypse!

That’s a name that resonates. That’s a name worthy of what the National Weather Service in Buffalo, New York, is calling a “once in a generation” storm system.

Let's move away from tired terms and phrases and give 'snowlamity' a try

We’re encouraging forecasters and meteorologists alike to steer clear of “snowpocalypse” and “snowmageddon.” Though excellent terms, they’ve grown a bit tired.

Instead, we suggest the following new creations: “Snowlamity!”; “Squalltastrophe!”; and “Windchillaclysm!”

Snow storm in Rochester, N.Y., on Jan. 17, 2022.
Snow storm in Rochester, N.Y., on Jan. 17, 2022.

Other acceptable terms include: “howling snowdrifthilation”;  “icetastrophe”; “snowruption/snowrupted”; “arctic paroxysm”; “chilldemonium”; “cruel Canadian-air insurgency”; and “record-breaking coldvulsions.”

When they toss to weather, here's what you need to say

To help folks incorporate these terms into their broadcasts, here’s a sample script:

“Brrrrrrrrr! Good evening, folks. The Four Snowmen of the Blizzpocalypse have arrived, bringing our region a veritable squalltastrophe and making holiday travel one chilly proposition. This arctic paroxysm has snowrupted the holiday season, causing record-breaking coldvulsions throughout the greater metro area and thrusting roadways and airports into absolute chilldemonium. More on this cruel Canadian-air insurgency after sports.”

Rain from a winter storm creates icy conditions  on Dec.13, 2022, in Sioux Falls, S.D.
Rain from a winter storm creates icy conditions on Dec.13, 2022, in Sioux Falls, S.D.

Just add a map that looks scary and send a reporter or two out into the blizzard conditions for face frostbite and a live report and voila, you have yourself one exciting and memorable holiday weather report.

You’re welcome, America. From our family at the Institute for Catchy Extreme-Weather Terminology to yours, Merry Christmas. And to all a good Holiday Snowbacle!

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This article originally appeared on USA TODAY: Winter storm bomb cyclone brings bad weather: Call it 'blizzpocalypse'