Wisconsin among states least interested in social media fame
LA CROSSE, Wis. (WLAX/WEUX) – As the influencer market continues to prosper and more express interest in joining the industry, new data reveals the states where residents are less interested in becoming social media stars.
The research, pulled together by online casino comparison site Kajino, analyzed nationwide Google searches for keywords related to becoming an influencer, to identify which states are most and least interested in following a content creator career path.
According to a recent report by Morning Consult, more than half (57%) of Gen-Zers would become influencers if given the opportunity.
It’s not surprising that many are considering the career path, given that the industry doesn’t seem to be slowing down in growth anytime soon, and is expected to be worth a whopping $22.2bn by the end of 2024.
However, not everyone understands the fascination with making a name for themselves online, with Wisconsin residents the tenth least phased by the concept.
The state averaged 44.1 monthly searches per 100,000 residents, which is 18% below the national average of 53.5 searches per 100,000 people.
New Mexico is the least interested, with people looking for information on the potential career 37% less than the average American, at 33.8 searches per 100,000 people.
Following New Mexico is West Virginia with 36.6 monthly searches per 100,000 people and in third is Montana with 36.9 searches per 100,000 residents – both 31% below the US average.
At the other end of the scale, Florida has more ambition to become an influencer than any other state, with 79.8 searches per 100,000 people, which is 49% more than the US average.
Georgia has the second highest interest in earning money from influencing, with 78.2 searches per 100k – 46% higher than the national average.
In third is New York, which is 42% higher than the national average, at 75.9 searches per 100,000 people.
While it’s unclear the exact reason for the difference between the states, it could reflect how heavily social media is integrated into the lives of those living in each area, and therefore how much it’s considered a valid career prospect by residents.
Commenting on the findings, Hekima Yoshida from Kajino says, “Since its invention, social media’s presence in society has continued to grow – and it doesn’t look like that is going to change in the near future.
“In fact, each year brings more opportunities for growth thanks to the creation of new social media platforms, and more brands willing to collaborate with influencers.
“If done successfully, not only does an influencer lifestyle come with a generous salary, but it also has flexible hours that can often be carried out from anywhere in the world. It’s no wonder it’s an attractive prospect for many young people – especially the opportunity to create content about their interests.
“However, being so heavily in the public eye can have downsides. Many influencers talk of the struggles of having details of their personal lives scrutinized, which is perhaps a con that outweighs the pros for certain states, such as New Mexico and West Virginia.”
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