MADISON - University of Wisconsin athletic director Chris McIntosh is redesigning his administrative team.
UW officials announced Friday that Marcus Sedberry, the senior associate athletic director for student-athlete success at Baylor, and Mitchell Pinta, the National Football League's director of business development and partnership management, are joining the UW athletic department as deputy athletic directors.
Both are expected to join UW next month.
"I could not be more thrilled about bringing two talented people like Marcus and Mitchell to Wisconsin," McIntosh said. "They have both built outstanding careers, they share our values and they will help lead our department into the future by elevating the lives of our student-athletes. They each bring a diverse set of skills and a motivation to build upon what we already have at Wisconsin. I welcome their families to Madison and I can't wait for them to get started."
According to UW:
"Sedberry will focus on leading internal operations. He will have responsibility for delivering on the Wisconsin Athletics mission and values as they relate to creating an environment that provides opportunities for student-athletes to continually grow and elevate their lives. This will include oversight of all the areas that are part of Forward 360 as well as facilities, event & guest services and sport administration for a number of our programs.
"Pinta will provide leadership for the external facing areas of Badger Athletics, including revenue generation, development, brand marketing, communications and legal affairs."
Sedberry comes to UW after spending the last four-plus years at Baylor. He was hired in May 2017 by first-year athletic director Mack Rhoades, who was brought in after a month-long external investigation into how Baylor officials addressed several sexual assault cases involving student-athletes.
He was hired to build a curriculum for Baylor student-athletes so that they could develop into community leaders.
Sedberry also oversaw the football and men's and women's track and field programs and provided oversight of multiple administrative units, led campus integration efforts, and managed name, image, and likeness (NIL) initiatives. He assisted in university fundraising efforts, diversity, equity and inclusion initiatives, sport-specific capital projects, and human resource processes.
Pinta has been with the NFL for 14 seasons and has most recently been responsible for securing long-term partnerships with top brands. Pinta, who is to leave his post at the conclusion of Super Bowl LVI, has handled the task of identifying brands and building platforms that drive the NFL's overall strategic goals.
Pinta, from Boston, is a UW graduate. He is married to Jessica Palermo, the daughter of former UW football assistant John Palermo.
McIntosh also announced that Craig Hanson, current assistant athletic director for human resources, will join the department’s senior staff. Hanson will focus on culture-building, staff recruitment, retention and engagement strategies.
Bridget Woodruff, assistant athletic director for career and leadership, will move into a new role as assistant athletic director for organizational effectiveness with a focus on creating a culture of organizational excellence that aligns with department strategy.
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This article originally appeared on Milwaukee Journal Sentinel: Wisconsin athletic director Chris McIntosh adds two deputy ADs