Woman pens breakup letter to Lululemon

Photo via YogaByCandace/Snapchat

Candace Moore is breaking up with Lululemon.

The hugely popular yoga instructor/author/YouTuber took to her blog last week to call it quits with the athletic apparel store.

“Lululemon, I am your target demographic. In fact, I’d argue that winning my business would be hugely advantageous to you, because not only am I a millennial, but I am a millennial whose life’s work revolves around wellness and fitness. This blog welcomes 2.6 million readers a year, and over 147,000 social media followers. We could have something good going. Something like the first time we met, do you remember?” Moore writes.

She explains how, at first, she was a huge supporter of Lululemon – shelling out $100 for their notorious Wunder Under leggings, which she called “the holy grail of leggings.”

“I felt so good wearing your leggings. I could wear them with my favorite boots and booties and heels and sneakers and feel fantastic,” she writes. “Seven years later, they are only now starting to show their wear despite hundreds and hundreds of washes. Lulu, our love affair was feverishly passionate. I bought four pairs. They were the best pair of leggings I ever owned.”

“But then your ego took over.”

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Moore details the brand’s outsourcing and declining quality, and references the infamous see-through pants debacle. She writes about how she stuck with Lulu, wanting to believe they could be better.

But a recent experience was the breaking point.

When shopping for an outfit to wear for a photoshoot for her upcoming book, Moore walked into Lululemon. She says a sales associate quickly “pounced” – suggesting she try on a pair of pants “designed to give you a thigh gap.”

Photo via YogaByCandace/Snapchat

“Now, here’s the thing. I don’t really want a thigh gap. I’ve been lifting weights and I’ve put on muscle. Glorious muscle. Strong muscle. Hard muscle. Well, sort of hard. I’m working on it. I’ve done this because I want to feel good, and right now, strong feels good to me,” she writes. “Having put on a decent amount of muscle in the last few months, I feel like there is very little I can’t do. Do you know how empowering that is to feel like you can do everything all by yourself?”

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“Your thigh gap leggings are capitalizing on this idea that so many women have - that they just aren’t good enough as they are. That they will only be good enough once they hit their magic number, or can fit into their skinny clothes,” she says. “Creating leggings that change the shape of your leg and create an empty space between your thighs sends the message that right now, what they have isn’t good enough. You’re capitalizing on their insecurities.”

“And that, Lulu, is f–ked up. For so long, I wanted to believe you were different. Better than that. But you have let me down time and time again,” Moore writes.

After saying that she will no longer be buying from the brand, she urges them to reconsider – and go back to designing garments that make consumers feel good.

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“We need quality, durable pants that we can wear, worry-free, as we conquer our fears and insecurities and set out to do all the things we have always dreamed of like hiking in Peru, running to the city hall and registering our business, and humanitarian work in Haiti. We are movers and shakers and doers, and people who want to make a difference, so offering us thigh gap pants is like offering a ladder to a fish. We have no use for that sh–.”

“We are not as dumb as we look. And because we are not as dumb as we look, we are powerful. Powerful beyond measure,” she finishes off by saying. “We have money we will spend elsewhere and voices that will not be silenced by marketing campaigns and products designed to make us feel anything less than the badass beauties we are. I wanted to believe in you so badly. But sometimes there is truth in those silly little sayings you see floating around Pinterest.”

“Never let an old flame burn you twice.”

What do you think about Moore’s letter to Lululemon? Let us know in the comments or by tweeting @YahooStyleCA.