Workers who make one of Kentucky’s biggest bourbons just went on strike. Here’s why.

·4 min read

Workers at one of Kentucky’s biggest bourbon distilleries voted to strike rather than work weekends.

Members of the United Food and Commercial Workers Local 23-D set up a picket line Saturday in front of one of Heaven Hill’s operations outside Bardstown.

The strike began Monday, when workers did not show up for work at bottling plants and barrel warehouses in Bardstown.

Heaven Hill Distillery is the maker of Evan Williams, one of the biggest selling bourbons in the world. Other Heaven Hill brands include Elijah Craig, Henry McKenna, Old Fitzgerald Bourbon, Larceny and Parker’s Heritage Collection.

The strike comes as Bardstown is preparing to celebrate the sold-out Kentucky Bourbon Festival, which begins Thursday. It is traditionally one of the busiest tourist weekends all year, with thousands of people pouring into the state to sample whiskeys and visit the distilleries. According to a report by spirits industry online publication Whisky Cast, the strike means Heaven Hill will not take part in festival activities, including tastings and the popular World Championship Bourbon Barrel Relay.

Bettye Jo Boone, a 30-year employee of Heaven Hill, pickets in front of Heaven Hill Distillery in Bardstown, Ky., Monday, September 13, 2021. The members and their family have been picketing since Friday at midnight. The union turned down the contract Heaven Hill presented to them based on concerns around a “nontraditional schedule” clause according to local union president Matt Aubrey.
Bettye Jo Boone, a 30-year employee of Heaven Hill, pickets in front of Heaven Hill Distillery in Bardstown, Ky., Monday, September 13, 2021. The members and their family have been picketing since Friday at midnight. The union turned down the contract Heaven Hill presented to them based on concerns around a “nontraditional schedule” clause according to local union president Matt Aubrey.
Members of Local 23D Union picket in front of Heaven Hill Distillery in Bardstown, Ky., Monday, September 13, 2021.
Members of Local 23D Union picket in front of Heaven Hill Distillery in Bardstown, Ky., Monday, September 13, 2021.

Heaven Hill union: Proposed contract hurts family

Matt Aubrey, president of local union, said Monday that they began picketing on Sept. 11 and will continue around the clock until the company responds.

Aubrey said that the workers feel the proposed new contract would be detrimental to family life because an unknown number of workers would be permanently assigned to work weekends, sometimes without extra pay.

Before the pandemic, he said, Heaven Hill would sometimes ask, or even draft, workers for weekend duty when production needs were high. During the pandemic, distillery workers were deemed essential and weekend work increased as they first produced alcohol hand sanitizer and then bourbon and other spirits.

“There was always a need for alcohol,” Aubrey said.

Bettye Jo Boone, a 30-year employee of Heaven Hill, pickets in front of Heaven Hill Distillery in Bardstown, Ky., Monday, September 13, 2021.
Bettye Jo Boone, a 30-year employee of Heaven Hill, pickets in front of Heaven Hill Distillery in Bardstown, Ky., Monday, September 13, 2021.
Members of Local 23D Union picket in front of Heaven Hill Distillery in Bardstown, Ky., Monday, September 13, 2021.
Members of Local 23D Union picket in front of Heaven Hill Distillery in Bardstown, Ky., Monday, September 13, 2021.

“For a year and half they have worked countless hours, taking risks on themselves and their loved ones to run this product Heaven Hill produces every day,” Aubrey said. With the shift to incorporate a permanent weekend shift, “workers feel they will be mistreated,” he said.

According to WDRB, about 400 workers voted overwhelmingly to strike when their five-year contract ended at 11:59 p.m. Sept. 10.

“They feel that rather than working to live, they’re trying to implement things to make them live to work,” Aubrey told WhiskyCast. Heaven Hill is family-owned “and ‘hey, we want to treat everyone like family,’ they’re not treating these members like family,” he said. “All these members out here, they have a family, they have sons and daughters, grandchildren … they have loved ones that if what the company wants to preserve and what it wants to push, it’s gonna take these members away from their family.”

Heaven Hill released this statement: “Thursday evening, the membership of the United Food and Commercial Workers Local 23-D failed to ratify a new five-year contract with Heaven Hill. Since the company was founded, the support of our employees has been a source of pride and we have had productive conversations with the union for several months now regarding components of the contract. We will continue to collaborate with UFCW leadership toward passage of this top-of-class workforce package.”

Workers at Heaven Hill went on strike over the weekend over a new contract that would require working weekends. The distillery earlier this year opened the new Heaven Hill Bourbon Experience, part a $125 million investment by the 85-year-old Bardstown distillery.
Workers at Heaven Hill went on strike over the weekend over a new contract that would require working weekends. The distillery earlier this year opened the new Heaven Hill Bourbon Experience, part a $125 million investment by the 85-year-old Bardstown distillery.
Kentucky Gov. Andy Beshear joined Heaven Hill president Max Shapira on June 14 to toast the new Heaven Hill Bourbon Experience in Bardstown, which officially opened on June 15 to visitors.
Kentucky Gov. Andy Beshear joined Heaven Hill president Max Shapira on June 14 to toast the new Heaven Hill Bourbon Experience in Bardstown, which officially opened on June 15 to visitors.

Besides objecting to changing the work schedule from traditional Monday through Friday shifts, Heaven Hill employees also want to see more competitive wages.

Bourbon demand grows

Demand for bourbon has been growing in the U.S. and worldwide, putting pressure on companies to increase production. Before the COVID pandemic hit, sales of American whiskeys were up more than 37 percent from 2014 to 2019, according to the Distilled Spirits Council of the U.S.

Henry McKenna, a relatively untouted mid-priced bourbon, recently won Best Bourbon at the 2018 San Francisco World Spirits Competition. It also won Best Single Barrel Bourbon. Another Heaven Hill bourbon, Elijah Craig Small Batch, won Best Small Batch Bourbon.
Henry McKenna, a relatively untouted mid-priced bourbon, recently won Best Bourbon at the 2018 San Francisco World Spirits Competition. It also won Best Single Barrel Bourbon. Another Heaven Hill bourbon, Elijah Craig Small Batch, won Best Small Batch Bourbon.

Kentucky’s distilling industry has been adding warehouses and visitors centers to keep up with fans.

In June, Heaven Hill Distillery in Bardstown unveiled a new visitor center that was part of a multiyear $65 million expansion to expand production capacity. Since 2010, according to the company, Heaven Hill has invested more than $100 million in distillery expansions, warehouse construction and tourism.

Before the pandemic, Heaven Hill hosted more than 100,000 tourists annually in Bardstown and in Louisville, where it also has the Evan Williams Bourbon Experience downtown.

The distillery’s visitors center, bottling plant and bourbon warehouses are shutdown during the strike. Production at Heaven Hill’s Louisville distillery where Evan Williams is made continues for now and, according to reports, no other Kentucky distilleries are impacted at this time.

In 2018, workers at Four Roses went on strike for two weeks over plans to change benefits for new employees.

A new sign directs Bardstown visitors to the Heaven Hill Bourbon Experience. You can sign up for tours online. Bourbon tourism took a big hit in 2020 but Kentucky distilleries are hoping to rebound.
A new sign directs Bardstown visitors to the Heaven Hill Bourbon Experience. You can sign up for tours online. Bourbon tourism took a big hit in 2020 but Kentucky distilleries are hoping to rebound.

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