World Cup: Cincinnati ranked as No. 1 TV market for USMNT-Netherlands match
Cincinnati supported the United States men's national soccer team until the very end.
Around 12.97 million viewers tuned in to watch the USMNT-Netherlands round-of-16 World Cup match on Fox on Saturday, and many of those fans supported the team from the Queen City.
Cincinnati emerged as the top market in the world to watch the match, reporting a 10.4 rating and 33 share, according to Sports Media Watch. The rating refers to the percentage of households with televisions in the market that tuned into the match. The share is the percentage among homes with TVs that were on at the time.
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Top five markets for Fox World Cup coverage of USA v Netherlands
1. Cincinnati
2. St Louis
3. Washington DC
4. Kansas City
5. Austin
Overall: almost 13 million#usmnt— Steven Goff (@SoccerInsider) December 5, 2022
The second-highest market was St. Louis (10.2/34), followed by Washington, D.C. (9.9/33); Kansas City, Missouri (9.9/33) and Austin, Texas (9.8/35).
The nearly 13 million viewers who watched the match on Fox made up the second-largest single-network audience of the World Cup, Sports Media Watch reports. Only the Nov. 25 match between the USMNT and England beat it, with 15.38 million viewers.
Around 3.6 million viewers watched Saturday's game on Telemundo/Peacock, making the total viewership about 16.6 million, according to Washington Post soccer reporter Steven Goff.
The USMNT lost to the Netherlands 3-1, ending its run in this current World Cup.
"We set out with a goal to show the rest of the world how we can play soccer," team manager Gregg Berhalter said, per ESPN. "I think we partially achieved that, even though we fell short of our goals."
This article originally appeared on Cincinnati Enquirer: World Cup: Cincinnati ranked as No. 1 TV market for USMNT-Netherlands
