The 10 best sustainable beauty brands to try now

World Earth Day 2021: the 10 best sustainable beauty brands to try now - fentyskin.com
World Earth Day 2021: the 10 best sustainable beauty brands to try now - fentyskin.com

This week, World Earth Day celebrates its 51st birthday. Observed each year on April 22 since 1970, the international day of awareness has mobilised an estimated one billion people in taking action for the future of the planet, and this year events will be spread across three days, starting from today with a global youth climate summit led by Earth Uprising.

Thankfully, strides are constantly being made and brands all over the world have taken note of our ongoing environmental crisis by pledging to rethink their production without compromising on the quality of their offerings, so that we can all shop and enjoy beauty consciously. If you're looking to do your bit this World Earth Day, look no further than these sustainable finds.

Planet-friendly buys

Cloud Nine

Cloud Nine
Cloud Nine

This wonderous hairstyling brand not only cares for your hair but is committed to significantly reducing its environmental impact and carbon footprint. Its initiatives already boast the world’s first and only hair iron recycling scheme, eco-packaging, a tree planting partnership with Ecologi and low carbon shipping methods. And this year, it will be taking things a step further by expanding its hair iron recycling scheme to include hairdryers and curling wands, and planting 10 trees around the world for every purchase made on the Cloud Nine website.

Aveda

Aveda
Aveda

For World Earth Day, the haircare brand has launched its first ever limited edition Shampure™ Nurturing Shampoo Bar, £14, as part of its efforts to bring clean water to people in need. On April 22, Aveda will donate 100 per cent of sales from the bar online to non-profit partner Charity: Water, up to $600,000. Silicone, sulphate and plastic-free, the vegan shampoo is 94 per cent naturally derived, features the brand's signature Shampure scent and provides guilt-free weightless nourishment.

Loopeco (launching today)

Loopeco 
Loopeco

This new 100 per cent plastic-free ethical and botanical skincare brand promises to do good for the planet as well as your complexion. With an aim to create a closed loop economy (a world where everything is shared, repaired, reused or recycled), its formulas are hard working yet minimal, and led by science yet inspired by nature. Results driven, the Nutrient Rich Cream Cleanser, £28.99, is as good as it sounds.

Fenty Skin

Fenty Skin - fentyskin.com
Fenty Skin - fentyskin.com

Rihanna's already well-loved skincare line, which launched last year, offers clean, vegan, cruelty-free formulas that feature efficacious globally sourced ingredients, including Barbados cherry and Kalahari Desert melon. With its 'Reduce, Reuse & Recycle' model, the brand has incorporated post-consumer recycled materials, eliminated outer boxes wherever possible, created refillable systems, and provided easy-to-follow guidelines on how to recycle products on FentySkin.com. What's more, for the whole month, @Fentyskin will be sharing eco-friendly skincare tips on Instagram.

We are Paradoxx

We are Paradoxx
We are Paradoxx

They've become an integral part of our weekly hair routines, but not all dry shampoos are great for the environment. To combat this, We are Paradoxx have launched this aerosol-free detox variety, £20. Containing purifying charcoal and kaolin clay, it cleanses and refreshes by drawing out toxins from the scalp and hair. Just shake the 90 per cent natural powder over your roots and massage with finger tips.

Kankan

Kankan
Kankan

Ever thought about buying shower gel cans? Us neither. Kankan have somewhat revolutionalised our shower routines with these ultra-modern and luxe natural personal care products, which are all housed in, yes, aluminium cans. They are infinitely recyclable, plastic, paraben, sulphate and silicon-free, and smell divine.

Aussie

Aussie
Aussie

Passionate about its birthplace, Aussie, is committed to protecting the power of the Australian nature which is housed within each of its products. Highlighting the devastating impact of last year's bushfires, which killed 1.25 billion animals and wreaked havoc on many more, as well as burning up to 19 million hectares of land, the brand is renewing its ongoing commitment to help support the rehabilitation and recovery of Australian wildlife through its continued partnership with WWF. Since March 10 and until June 30 2021, Aussie will be donating £1 from every Aussie SOS Save My Lengths! Supercharged Hair Mask, £9.99, purchased to WWF’s Australian bushfire recovery fund.

Romilly Wilde

Romilly Wilde
Romilly Wilde

Sustainable, natural and every bit indulgent, this month, British luxury brands Romilly Wilde and McQueens have partnered up to create the ultimate floral offering. The limited edition Wilde Earth hand-tied bouquet features seasonal flowers including, Tuberose, Narcissus Flower, Iris, O’Hara Garden Roses and Eucalyptus, botanics which are utilised for their powerful properties across Romilly Wilde’s high-performance skincare portfolio. Until April 25, you can buy the Wilde Earth bouquet for £175 or as a bespoke bundle with Romilly Wilde's Eye Believe Eye Serum (£85) and Advanced Supercell Serum (£110), by contacting sales@mcqueensflowers.com.

Monpure

Monpure
Monpure

This is a brand that self-proclaims the planet over profit. Caring for both scalps and hair, its luxury-feeling, high-tech and holistic formulas are blended with potent actives like lactic acid, retinol and jojoba seeds, which are sustainably sourced from all over Europe, for the ultimate hair skinification.

Floral Street

Floral Street
Floral Street

Clean from inside out, Floral Street prides itself on being a leading 'responsible' scent by applying five R's to every aspect of the business: Rethink, Reduce, Reuse, Repurpose and Recycle. Thinking about sustainability from source to scent, its fragrances feature responsible ingredients that are traceable to source, FSC certified packaging to ensure it's from responsibly managed forests, widely recyclable packaging that can be reused, as well as a biodegradable, eco-hero fragrance carton that will not have any impact on the environment.