World of Illumination returns to Atlanta

Oct. 27—World of Illumination, the producer of the world's largest drive-through animated light show, is returning to the area for the third year in a row.

The company is constructing its larger-than-life holiday light event in the parking area of Six Flags White Water in Marietta.

Visitors can experience Reindeer Road, where they will whiz through mountainous terrain, traverse glacial peaks, explore the northern ice caves and land at the heart of it all — Santa's Workshop, the world's largest animated toy shop. There will be reindeer, snowmen and toys galore in this drive-through light forest.

The show runs from Nov. 16 to Jan. 1 from 6 to 10 p.m. nightly. Visitors can enjoy the dancing LED lights — customizable to up to 16 million shades of color — and the towering-high structures, animated characters and other surprises all from the comfort of their cars.

Pricing starts at $39.99 per vehicle. Presale tickets are 20% off regular prices and are on sale now through Oct. 31 at All reservations must be made in advance online.

For more information, visit