Yes, Face Serums Are Worth It—Here’s Why

If you're looking to amp up your skincare routine, then it's definitely time to add serum to your routine. ICYMI, it can be a minimal but powerful step with major skin benefits. "A serum is essentially a highly concentrated amount or percentage of an active ingredient used for the benefit of skin health," explains Melissa Kanchanapoomi Levin, MD, dermatologist and founder of Entiere Dermatology. That means serums are more potent than trying to get the same active ingredients through a moisturizer or mask. Plus, the thin consistency is able to penetrate the skin more easily.