If You’re Shopping for Swimwear This Summer, Frankies Bikinis Is the Cutest Brand

Photo credit: courtesy
Photo credit: courtesy

From Cosmopolitan

There’s been a lot of bikini #content from celebs like Bella Hadid, Kylie Jenner, Halsey, Miley Cyrus, and Madison Beer since quarantine started (oh, to have access to a pool!), but they all have one swimwear brand in common—and that is Frankies Bikinis. Founded by 25-year-old Francesca Aiello, the label offers countless styles and prints from cutout one-pieces to colorful tie-dye ’kinis. Even better? Most items are under $100 and it also has inclusive sizing.

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Lucky 🍀 to get some Vitamin D☀️🌼

A post shared by Bella 🦋 (@bellahadid) on Mar 29, 2020 at 6:16pm PDT

In case you missed it, Frankies collaborated with Sofia Richie last year on a tie-dye collection that popped up alllll over IG, but this summer, the label is becoming even more popular among the celeb set. It’s definitely inspired by Aiello’s West Coast aesthetic (she’s from Malibu, and wow, I’m not jealous AT ALL), but there’s a design for everyone, whether you’re into a simple black swimsuit or a printed one with ruching, ruffles, and ties. Plus, you can easily shop by your coverage preferences or by what style of top (triangle, halter, bandeau, etc.) you like.

While swimwear is the brand’s focus, it’s expanding into equally cute ready-to-wear pieces, too, like its newly launched cotton-candy-esque Birthday collection featuring silk camis and lace-trimmed minis or its recently restocked Coco set with terry cloth shorts and matching button-up shirts. (The whole collection is almost completely sold out AGAIN, if that’s any indication of how much people are obsessed.)

Basically, there’s tons of newness dropped on the site if you’re in need of a fresh summer suit—or you want to cop Kylie’s exact two-piece. FYI, the brand is dropping its Heavenly collection on June 4, featuring this oh-so-dreamy/gorgeous/mesmerizing print.

Now if you’ll excuse me, I’ll be browsing the rest of the day and imagining that the sound of cars outside my apartment is actually ocean waves.

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