Zozo launches skin tone measuring glasses

Reuters Videos
Updated

These glasses measure your skin tone

"Zozoglass" spectacles are covered with color swatches and markers

and detect skin tone when scanned with a smartphone

Location: Tokyo, Japan

Augmented reality in Zozotown’s app

lets users see how the make-up will look on them

(SOUNDBITE) (English) CHIEF OPERATING OFFICER OF ZOZO INC, MASAHIRO ITO, SAYING:

"Traditionally in Japan you'd go to a large department store, you go to the counter and then you actually try stuff on. So we're trying to replicate that through technology and give the consumer confidence to buy online."