On the same day as Michael Wolff's sometimes tumultuous tenure as the editorial director of Adweek comes to end, the trade publication is losing another big name. Hillary Frey, Adweek's managing editor, is joining Yahoo News.
Frey, who helped relaunch Adweek last fall with Wolff, will become a managing editor of Yahoo News, with an emphasis on building Yahoo's growing East Coast news operation and its original reporting sites.
"I'm thrilled to be part of Yahoo's efforts to bring more original reporting to its massive audience," Frey told The Cutline. "And to help the current, talented Yahoo News staff develop a voice for the brand as we move into the election cycle."
"We are committed to making Yahoo News the undisputed premier news destination online," said Will Tacy, who was recently promoted to executive editor of Yahoo News. "Hillary's arrival is a vital element of delivering on that promise to our audience."
Before joining Adweek last fall, Frey was the media and style editor at Politico; before that, she served as both culture editor and media editor of the New York Observer, a books editor at Salon and The Nation, and managing editor of Lingua Franca, the lauded 1990s magazine that covered academic life. Her husband, Mark Lotto, is a senior editor at GQ.
Frey's hire is the latest in a series of moves by Yahoo as it continues to develop more original content. Yahoo News recently hired Guy Vidra, the former head of business development and emerging media on the interactive side of the Washington Post, as head of strategy and development. Vidra will help manage new initiatives, including Yahoo's partnership with ABC News.
Rounding out the new leadership team at Yahoo! News is Paula McMahon, who will be leading business and sales strategy. McMahon will report to Rob Barrett, Yahoo's vice president of news and finance. Prior to coming to Yahoo!, Paula spent years combining science and technology to create software supporting research in the pharmaceutical and biotech industries.
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