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Mitt Romney launches his first TV ad in Iowa

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(Screenshot via YouTube)

Mitt Romney is no longer being coy about his intention to compete in Iowa.

The former Massachusetts governor launched his first TV ad in the key early state Thursday, signaling he'll seek to be a major force in January's caucuses.

The 30-second ad, which will air statewide, plays up Romney's private sector experience and calls him the "right answer" for Iowa.

The spot includes footage of Romney and features images of him posing with South Dakota Sen. John Thune, who endorsed his 2012 campaign last week, and his visits to Iowa, including an August visit to the state fair in Des Moines.

You can watch the ad after the jump, courtesy the Romney campaign:

A similar version of the ad is also running in New Hampshire, but it substitutes the Iowa footage with shots of Romney in the Granite State.

The ad buy comes as Romney has slowly ramped up his appearances in the state in recent weeks, after hardly campaigning there at all in the first several months of his 2012 campaign.

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