Another data dive shows Taylor Swift popular in red states. Actually, in a lot of states.

Those spreading and believing Taylor Swift conspiracy theories have more reason to hand-wring via another study showing her popularity rising in both red and swing states.

The online betting analysis and algorithm firm AceOdds data diced online searches of Swift's name across the United States in the past year and then compared their numerical findings to polling results. Their conclusion? The global megastar has a grip on peoples' attention in states representing 225 electoral votes, including battleground states Arizona, Michigan, Wisconsin and Pennsylvania.

The analysis also suggests that some of Swift's "biggest growing fan bases," are in crimson Florida and Iowa.

"It's interesting in that sense that a lot of them did seem to be Republican, which shows she potentially can have quite a big influence if she decided to really step into the political sphere," said spokeswoman Eve Bennett, who represents AceOdds.

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Monmouth poll shows Taylor Swift conspiracy theories gaining traction

The data reveal comes as conspiracy theorizing about the performing artist also gains traction in the American body politic.

Those baseless insinuations include that Swift is a Pentagon "psyop," a psychological operative employed to persuade Americans to support the Biden administration and its policies. Another held, incorrectly, that Swift would attend the Feb. 11 Super Bowl in Las Vegas and announce her endorsement of President Joe Biden.

Swift did attend the NFL championship game, but to show support for her boyfriend, Kansas City Chiefs star Travis Kelce. The Chiefs won the game, but there was no political message from Swift.

Nonetheless, a Monmouth University poll released Feb. 14 found that nearly one in five who responded said they believed the conspiracies. Almost a third of Republicans surveyed said they are believers, while nearly half all polled, 46%, said they had at least heard the suspicions.

Former President Donald Trump has not weighed in on the conspiracies, but he cautioned Swift to not be "disloyal" in a post on his social media site on Super Bowl Sunday.

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Data analysis by UK firm shows Swift, at the very least, has Republicans' attention

United Kingdom-based AceOdds runs an online service that offers gamblers betting calculators that decipher odds and calculate predictions. Bennett said the online service is expert on breaking down and analyzing data, and was surprised by the findings on searches of Swift's name and content when matched to the different states.

AceOdds follows a similar data deep dive of online searches in the United States and red Florida last month showing Swift was "Florida’s most in-demand performer" among searches for concert tickets. The report by Planet 7 Casino said the 12-time Grammy award-winner topped the field with 659,333 searches, accounting for 35% of all queries for concert tickets in the United States, and 37,041 searches in Florida.

Bennett allowed that the analysis of the data is "not totally scientific" and that a certain number of the searches analyzed by AceOdds did not necessarily signal overt support for Swift, or even that they were conducted by Swifites, as the performer's fans are called.

And since they were conducted over the past year, as Swift drew headliner attention from her U.S. concert tour, many could have been searching for information about her, or even the conspiracy theories themselves.

"There's obvious a reason for that," Bennett said of Swift's soaring popularity in 2023, including being named Time magazine's Person of the Year. "And obviously her popularity has grown massively,"

But Bennett noted the Google search volumes do "give us an indication of the support, and people being more interested in Taylor Swift."

She added: "The more people are consuming content around her the more influence people are going to be by what's in that content, what she's saying, what she's doing and what party she is voting for."

And while some of those searching her name might have been doing it for "negative" reasons, "overall, the trend we looked at shows more positive terms."

Antonio Fins is a politics and business editor at The Palm Beach Post, part of the USA TODAY Florida Network. You can reach him at afins@pbpost.com. Help support our journalism. Subscribe today.

This article originally appeared on Palm Beach Post: Data dive shows Taylor Swift popular in politically red states