Digital Dads

There are 26.4 million dads online from age 25 to 54, and Yahoo! reaches 90% of this audience every month. These dads are passionate about sports and video games, which is reflected in their online activity. They are career-focused, using the Internet to help achieve their career and financial goals and also have an interest in getting up-to-the-minute news.

Tips for Marketers

•    Engage dads on sports, finance, automotive, and news content.
•    Make them feel productive -- don’t waste their time!
•    Target online dads with video games and consumer electronics, two of their regular online buys.
•    Speak to online dads with messaging that is both functional and fun.
•    Give on-the-go dads up-to-date information wherever they are -- extend your reach with Yahoo! Mobile.

Where Digital Dads 25-54 Spend Time on Yahoo!

¹_{Average time spent (hours). Source: comScore, Dec 2011}

Related sites: Yahoo! Sports | Yahoo! Small Business | Yahoo! Games |  Yahoo! Autos 

Yahoo! Advertising offerings are unique, we have the science, art, and scale to meet any campaign objective – our informed sales force can assist you in structuring your campaign. Contact us today.