Barack Obama’s 2012 re-election campaign starts a Tumblr

Dylan Stableford
The Cutline

Barack Obama's 2008 election campaign was credited as the first to use social media tools like Facebook and Twitter. Since his election, President Obama's White House has continued to embrace social technology, conducting a town hall on Twitter, getting late-adopter Joe Biden to join (@VP) and even signing the president up for Foursquare.

Now, President Obama appears to be the first 2012 candidate with a Tumblr.

The president's reelection campaign opened the account--BarackObama.Tumblr.com--on Monday.

"We'd like this Tumblr to be a huge collaborative storytelling effort," the welcome post on Obama's Tumblr page reads. "A place for people across the country to share what's going on in our respective corners of it and how we're getting involved in this campaign to keep making it better."

The campaign suggests that users share posts for re-blogging, a "few paragraphs about how your latest phonebanking gig went," a "chart you saw that made you go 'woah,'" or "jokes, particularly if they're funny."

"There will be trolls among you: this we know," the campaign added. "We ask only that you remember that we're people—fairly nice ones—and that your mother would want you to be polite."

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